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Slogans and Logo for 100th Anniversary Officially Announced by Bank of China


2011-07-26

On July 25, Bank of China officially announced the slogans and Logo for its 100th anniversary celebration.

The announced slogans include: "Bank of China - 100 years of history, always with you", "Bank of China - 100 years of history, 100 years of glory", "Celebration for the 100th anniversary of Bank of China", "Pursuing world-class excellence, ensuring sustainable growth", "Love and endeavor: dedicated to Bank of China". The logo integrates a partial image of the head office building of Bank of China and the map of the earth to form a golden "100" sign.

According to Bank of China, the solicitation for the slogans and logo for the 100th anniversary lasted for nearly half a year, and was actively responded by its employees worldwide as well as various professional design institutions at home and abroad. Selected from over 10,000 proposals, the five slogans reflect Bank of China's characteristics - the most internationalized bank with the longest operation time in China, show its glorious achievement for the past 100 years, and express the happiness of its employees who are fervently looking forward to the anniversary. Based on the creative design initiated by the employees of Bank of China, the logo stood out from nearly 500 proposed designs. The number "1" is originated from the Bank of China head office building located at Xidan Commercial Center in Beijing. The triangle structure is a typical element in the buildings of Bank of China. The world map appears in a shape of telescope, symbolizing the globalization development strategy and the proactive business wisdom of Bank of China.

Founded in Shanghai on February 5, 1912, soon after Xinhai Revolution, Bank of China is the only domestic bank which has been operating for 100 years. Having witnessed the dramatic up and down in China's history, Bank of China has gone through the twists and turns for the modern banking development in China, and has established a solid cultural foundation. From the central bank in the beginning, the international exchange bank, the specialized international trade bank, the specialized foreign exchange bank, to the wholly state-owned commercial bank after the founding of the People's Republic of China, Bank of China has been transformed into a large-scale banking group with multinational operations. It has been listed in the Fortune Global 500 for 23 consecutive years, being the first Chinese enterprise on the list. On July 8, for the ninth time since 1993, Bank of China was awarded the 2011 Best Bank in China by Euromoney, a world famous magazine specialized in the finance sector. Up to now, Bank of China has built a network throughout China's mainland, Hong Kong, Macao and Taiwan as well as other 31 countries and territories in the world.

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