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In order to further raise the brand awareness of the Bank, especially in relation to RMB services and products, attract potential customers, and discuss prevailing market conditions, the Bank sponsored Euromoney’s Global Offshore RMB Funding Forum, which was held on 25 September 2012 in Queen Elizabeth II Hall. Over 200 individuals from UK and Europe-based companies, banks, and fund management companies attended this one-day conference.
In their opening speeches, Greg Clark MP, the Financial Secretary to the Treasury, and Mark Boleat, the Policy Chairman of City of London focused on the current RMB market environment, the role played by the Government, and expressed an opinion that London is best placed to serve as a Western hub for offshore RMB business. After the speeches, four main panels discussed the Hong Kong Dim Sum Markets, the public policy, regulation and infrastructure of London as the RMB Western hub, European and MNC issuers and the internalisation of RMB, receiving plenty of positive feedback.
The Bank invited Samson Lee, the Managing Director and Head of Debt Capital Markets of Bank of China International to attend the forum and participate in the first panel, sharing his experiences about the Hong Kong Dim Sum markets. For the purpose of marketing, the Bank set up an exhibition stand to display promotional materials and discuss its business and strategies. The Bank’s involvement in the event reflected its intention to further expand its customer base, deepen the understanding of customers’ needs, fully support the research, promotion and business procedures in developing RMB products.
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