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Show the World Beauty of China: Bank of China Joins Lincoln Center's Board of Directors


2010-07-02

At the annual meeting of the Board of Directors recently held by the U.S. Lincoln Center for the Performing Arts, Li Xiaojing, general manager of Bank of China New York Branch, was elected as the Board member of the Center. It is the first time for the Center's Board to have a Chinese member, and also the first time for a Chinese enterprise to play an important role at the Board of Directors of the world's leading art institution.

Located in New York, Lincoln Center for the Performing Arts is the world's largest performing arts center, comprising the best performing arts institutions such as Metropolitan Opera, New York State Theatre, Juilliard School and Anthology Film Archives. The Center presents nearly 3,000 high-level performances of all kinds each year, attracting over 5 million visitors. The Board of Directors of Lincoln Center is composed of representatives of many world-famous enterprises including American Express, Continental Airlines, Pfizer and so on.

Li Xiaojing expressed his delight for Bank of China becoming the first Chinese enterprise to play an important role in the world's leading art institution, saying that it will not only improve the overseas brand image of Bank of China and illustrate the bank's brand concept of "global service", but also can help to enhance the overall image of Chinese enterprises, and to build a bridge for communication and cooperation between Lincoln Center for the Performing Arts and Chinese cultural circles.

Established in 1912, Bank of China has grown into the most highly internationalized bank in China, with a service network covering five continents and over 900 overseas branches in Hong Kong, Macau and 29 countries. Apart from striving to create the first-class banking brand and provide customers with the best financial services, Bank of China actively promotes the Sino-foreign cultural and art exchange and takes it as an integral part of Bank of China's corporate social responsibilities. In 2008, Bank of China signed a comprehensive strategic cooperation agreement with China's National Centre for the Performing Arts to support the promotion of excellent domestic and international culture and arts in China. Moreover, the bank's new role in the Lincoln Center will help create more opportunities to show Chinese outstanding cultural and art works to the world.

Peng Keyu, Consul General of the People's Republic of China in New York, gives his utmost support and highest praise to the cooperation between Bank of China and Lincoln Center for the Performing Arts. He wishes that Bank of China will take this opportunity to display China's image, expand China's influence, push forwards China's splendid culture and arts to go to the outside world and promote Sino-American cultural exchange and cooperation.

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