According to the "Securities Investment Fund Law of the People's Republic of China," a securities investment fund (hereinafter referred to as "fund") is a financial product established within the territory of the People's Republic of China by raising funds publicly or non-publicly, managed by a fund manager and custodied by a fund custodian, for the purpose of conducting securities investment activities in the interest of the fund unit holders. Publicly offered securities investment funds (hereinafter referred to as "public funds") include funds raised from non-specific objects, funds raised from specific objects exceeding 200 persons in total, and other circumstances stipulated by laws and administrative regulations. According to the "Measures for the Administration of the Sale of Securities Investment Funds" (CSRC Order No. 20), fund managers may entrust other institutions that have obtained the qualification for fund distribution business to handle fund sales on their behalf, including promoting and recommending funds, issuing fund units, handling the subscription and redemption of fund units, and other activities.
In December 2001, with the approval of the People's Bank of China and the China Securities Regulatory Commission, the Bank of China obtained the qualification for fund distribution business and thus commenced its fund distribution operations. For over 20 years, the Bank of China's public fund distribution business has continued to develop rapidly and healthily. The Bank of China's public fund distribution business has always adhered to a customer-centric approach, striving to continuously enhance the investment experience of customers, safeguard the long-term interests of the industry and customers, and promote the long-term and sustainable development of the fund industry. In the work of public fund distribution, the Bank of China has continuously summarized experiences, drawn on advanced marketing models at home and abroad, gradually formed its own advantages and core competitiveness, possesses a rich and diverse shelf of high-quality public fund products, a team of professional practitioners, a widely covered sales network, convenient and easy-to-use trading channels, and all-weather online after-sales companion services.
