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Recently, “2012 China Marketing Forum” hosted by China Business News was held in Beijing, in which Bank of China was awarded the “Best Charity Marketing” by virtue of its outstanding performance in the aspect of corporate social responsibility.
BOC has been actively participating in the construction of a harmonious society, and has made positive contributions in various aspects such as poverty alleviation, support of education and the development of cultural undertakings for ages with its insistence on the working principles of social responsibilities to “serve, devote and return society” for long.
With “originality and interaction” as the theme and after four months selection on the basis of a scientific, fair and objective principle, “Annual Marketing Awards” picked 20 enterprises qualifying for various awards because of their respective outstanding performance in marketing for the year.
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