On December 21, 2005, Bank of China and top 8 domestic real estate enterprises held signing ceremony of Strategic Cooperation Agreement on Ideal Home Personal Housing Loan. This Agreement is to strengthen the cooperation between the Bank and real estate enterprises, promote a robust growth of the real estate sector, provide customers with the product of cooperation between real estate and finance, and to achieve a win-win goal between the Bank and enterprises. The real estate enterprises attending the ceremony included China Vanke Co., Ltd., China Overseas Property Group Co., Ltd., Shanghai Greenland Group, Dahua Group, Guangzhou R & F Properties Co., Ltd., Beijing Capital Land Ltd., Beijing Vantone Real Estate Co., Ltd., and Chengdu Zhixin Industrial Group Co., Ltd.
As the first commercial bank in China, Bank of China has built up a golden brand by integrity during her glorious history of nearly a century and enjoyed a sound reputation all over the world. Bank of China has been devoting herself in providing quality, efficient, convenient and considerate personal lending services for her clients and giving priority to business of personal housing loans. The diversified services and personalized products provided by Bank of China to a large extent meet the financial demand of the clients and have been warmly welcomed, which establishes the edge of the Bank in the fierce competition.
As one of the important sectors in China, real estate plays a significant role in expanding domestic demand and promoting a robust growth of national economy. The progress of urbanization in China has broadened the room for development of the real estate sector. In 2005, despite of the impacts brought by macro-control policy in real estate sector, outstanding real estate enterprises would hold more ground based on their prudent operations and customer-oriented services.
It is learned that Bank of China has launched Ideal Home personal housing loan services all over China since this June in order to provide higher quality and more efficient services in the changing market. With over 10,000 branches and sub-branches all over the country and over 100 million individual clients, the Bank has sped up the transformation of the marketing model for personal residential mortgage loan from “Indirect Marketing” to “Direct Marketing”. By building a strategically cooperative bank-enterprise platform, the Bank now provides clients with professional, one-stop and star-level real estate financial services and various other value-added services, through which fully enhances her core competitiveness in personal banking.
The eight strategic partners of Bank of China in real estate are the large enterprises with high market recognition which devote themselves in and target for building up a healthy and orderly market of real estate. Cooperation between Bank of China and the top eight real estate enterprises will create brand-new operational philosophy and services standards, which would benefit the customers a lot. Bank of China, together with the real estate enterprises, will continue to concern and support the development of real estate sector, striving for a bright future of real estate finance.
The signing of strategic cooperation agreement on Ideal Home personal housing loan marks a new stage of the cooperation between Bank of China and large domestic real estate enterprises. Bank of China will engage in the market of personal housing loans in a more aggressive manner, and make great achievement in comprehensive personal lending services branded Ideal Home.
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