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BOC ranks 2nd in Olympic Sponsor CRS Survey

Marketization of the Olympics tells us about the competition outside the arena. Besides huge business profits, Olympics sponsors gain wide social attention for their contribution to public welfare. Indeed, as an integral part of the society, a company’s level of Corporate Social Responsibility (CSR) directly impacts on its social recognition. With this regard, People’s Daily Online (http://www.people.com.cn/) and Tangkon Market Research, Ltd. co-organized a CSR Survey for the Olympic sponsors to better know their image on “social responsibility”.

The average score is 90.3 for all Olympic sponsors and 96.7 for the SOE sponsors.

The survey includes 25 Olympic sponsors. Result shows the public is generally satisfactory about their sense of social responsibility. Coca-Cola tops the list with a score of 99.61 points; at the bottom is VISA with only 81.32 points.

Except for Kodak (No.10), others to make the list's Top 10 are all Chinese enterprise——Bank Of China, China Mobile, China Net and State Grid, etc. However, the CRS image of McDonald’s is considered to fail its title as the fast food leader. Tangkon analysts say McDonald’s is shadowed by its child labor incident last year.

About 96.1 percent of people surveyed say they pay attention to Olympic sponsors. What’s good news for the sponsors, 50 percent of people surveyed highly agree the statement ”I prefer to buy products of the Games sponsors”, and another 47.4% choose agree. Moreover, 60.5% citizens highly agree that “Olympic sponsorship guarantee the quality of the products”; and 64.5% citizens think Olympic sponsors’ products are famous brands. The following graph displays the citizens’ recognition of Olympic sponsors in many aspects.

What’s worth mentioning, 64.2 percent of the citizens consider that sponsoring Olympics itself is a fulfillment of corporate social responsibility. Therefore 76 percent of the citizens think the Olympic sponsors undertake more social responsibility than their counterparts on the whole. People also have great expectations on Olympic sponsors’ social responsibility, as 65.1 percent of the citizens think the Olympic sponsors shall repay more to the society.

Multinational Corporations shall undertake more social responsibility

The survey shows that 63.8% citizens think the multinational corporations shall undertake more social responsibility. The figures for State-owned and private enterprises are 2% and 0 respectively.

As to the statement “Which level of Olympic sponsors should take more social responsibility”, people hold diversely different attitudes. About 47.4 percent choose Olympic worldwide partners, 15.8 percent choose partner of Beijing Olympics, while supporters for Olympic suppliers account for less than 1 percent.

Environment Protection calls for most social responsibility.

As to in which field the corporations shall perform social responsibility, 65.4% choose environment protection, followed by education, 16.3%, and medical care & health, 6.5%.

We noticed that, these fields are actually the hottest issues under most public’s concern and on the government’s work priority.

As an important part of the society, the companies shall pay more attention, repay the community and perform more social responsibility while it is growing. Only in this way can the corporations benefit to its long-term development.