The Germany World Cup has just rolled down its curtains, Chinese sports fans will applaud for another international sports feast. In the afternoon of July 12th 2006, press conference release of FIG 2006 Bank of China World Cup Gymnastics was held in Royalton Hotel, Shanghai. Leaders of China Gymnastics Associations, Shanghai Sports Office and title sponsor, Bank of China together with some celebrities attended this press release. Gu Haibin and Cheng Fei, on behalf of athletes, also attended this press release.
As one of the only six FIG World Cup competitions, representing the A-class event of FIG, this event is the highest level world gymnastics event ever staged in China since 1999, and also the highest level event before 2008 Olympics. This FIG World Cup assembled number of glorious stars, including Teng Haibin, champion of Olympics, Brandon O’Neal from Canada, champion of World Cup, etc. FIG 2006 Bank of China World Cup Gymnastics also attracts many prestigious sponsors, including title sponsor Bank of China and other sponsors such as Coco Cola, Heng Yuanxiang, Super 8 Hotel, ANA Sky and so on.
It is the first time that top World Cup Gymnastics lands in China. Gymnastics is one program of the Olympic Games. The graceful and bonny image of Chinese gymnasts is compatible with the preference of BOC clients. Bank of China aims to accumulate experience of sponsorship through this World Cup Gymnastics and stride towards the 2008 Olympics. It is said that Bank of China has started a specific team responsible for the sports sponsorship.
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