"The Asian Banker Excellence Awards in Retail Financial Services, 2011" was unveiled the other day. Outperforming peers from 25 countries and areas across the Asia-Pacific region, Bank of China wins "Best Branch Banking" for its prominent performance on outlets building and service process integrating. It is among the first domestic Chinese banks to win such a grand award in the region.
In recent years, Bank of China has developed a batch of superior and productive outlets with efficiency and competitiveness by optimizing its institutional network layout, highlighting its key resources allocation and streamlining the institutional levels. Besides, through positive innovation and reform for its system and process, the bank's service has improved a lot according to the market competition and customers' demands.
Launched by The Asian Banker Journal in 2001, the annual appraisal of this award has grown into one of the comprehensive and influential one in retail financial services in the Asia-Pacific region.
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