"BOC Credit Factory", an SME financial service brand of BOC, has recently won the "China Outstanding Brand Building Award" sponsored by The Asian Banker, marking its first time to win an international media award.
Taking into account of SMEs' financial demands and behavioral features and on the basis of assimilating the quintessence of the traditional mode of corporate credit management, "BOC Credit Factory" uses the manufacture industry's mature concepts of streamline and standardized operations for reference so as to rebuild the flow of credit and the risk control system, and support SMEs in batches for their healthy and rapid growth.
During the five years since such a service brand was launched, "BOC Credit Factory" has gained wide recognition from all walks of life; up till now, the brand has won over 200 awards from the government, regulatory authorities and media, and have continuously enhanced its brand image and corporate reputation.
The Asian Banker's "Retail Financial Service Excellence Program" is one of the most prestigious, strictest and most transparent evaluation programs in Asia Pacific. It targets over 170 banks in over 30 countries, and enjoys high authority and brand popularity.
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