On July 22, Hurun Research Institute released the 2013 Hurun Brand List. With a brand value of RMB162 billion, BOC rose to the fourth place in the list in comparison with the fifth in 2012.
Amongst the list, there are 33 financial institutions, of which the aggregate brand value accounts for 38% of the overall total. ICBC, CCB and BOC took the top 3 places, with the aggregate brand value up by 8% on last year.
In addition, based on a consumer survey and the brand search frequency on Baidu, Hurun Research Institute presents a "Top 20 Brands in Internet Exposure" list, on which BOC ranked the first. In 2006, Hurun Research Institute first put forward the concept of brand value and released the "2006 Hurun Private Brand List". Since then, Hurun Research has been issued the brand list for eight consecutive years. In 2013, it expands the "Top 100 Most Valuable Chinese Brands" into "Top 100 State-owned Brands" and "Top 100 Private-owned Brands" for the first time, increasing the number of enterprises on the list to 200.
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